Analysis of your market – SEMrush:
This tool has a very good e-commerce ad tracking tool. The "Google shoping" ads or PLA (Product Listing Ads) are a very good way to target "Buying" users.
An analytics tool that can give you a great view of your competitor's ads campaigns.
Website analysis tool-Spyfu:
This marketing tool can track yor webside or your competitors websites and use this data to optimize your marketing performance.
What is your competitors website made of:
Marketing in the internet is very technical, sometimes analising what is your competitors website is made of can give you an edge in finding the optimal tech marketing frame for your self
Analysis WordPress themes and addons:
This competitors website analysis tool is specific for wordpress websites, blogs and e shops.
:Competitors best ads analysis tool
If you want to to know what are your competitors leading ads, this tool can be handy for your marketing efforts.
Traffic and user types analysis tool:
Knowing the list of "Users personas" of your competitors can help you optimize your own marketing.